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Email Clients

Marketing through Emailing Clients

There are various ways you can stay connected with your clients. One great way for getting in touch with your clients is through email marketing. Email marketing offers many benefits to business owners. Below are just some of the advantages of doing email marketing.

* Email marketing helps you cut down on costs. If you used to send out newsletters, then you’d know how much paper and printing cost. Postage also costs much, and you’ll be able to save a lot of money by sending emails instead.

* Email marketing helps keep you organized. One of the advantages of doing email marketing is that it’s so easy to stay organized. You can keep track of whom you’ve already sent messages to, and you can easily track and read previous emails. You can even group clients together according to importance. All information can be accessed easily and quickly.

* Email marketing helps you save time. Emailing people is a lot less time-consuming than other marketing schemes. You won’t even have to leave the comforts of your home or office just to do email marketing.

* Email marketing helps you get in touch with clients more often. Because sending emails costs so much less than sending out newsletters or creating ads, it would be easier for you to update your clients more often.

* Email marketing can help you get more clients. When doing email marketing, you have to make sure that you constantly update your client list. It would also be good for you to always include your website’s URL when sending out emails. This can attract more people to visit your website and purchase products from your company.

T-Mobile G1 (HTC Dream) Features Integrated Push Gmail

When the Google Chrome web browser launched a short while ago, people found it strange that Google didn’t integrate more of its services into it. Clicking on email link directs you to your default email client rather than to Gmail, for example. Well, it seems that Google isn’t exactly taking the same approach with Android. There’s much more integration here.

As curious as this may sound, the integrated push Gmail application found within the T-Mobile G1, which you may know better as the Android-powered HTC Dream G1, is actually separate from the other email client. The push Gmail app is more powerful too, sending all other email services to a lesser and simpler app. Furthermore, there is no support for Outlook or Exchange at this point. You can only sync your contacts and appointments via Google’s services. In this way, you need a Google account.

Another integrated feature is Google Maps, which makes heavy use of the built-in GPS. You can use it to control a Street View compass simply be turning your phone. Accelerometers have become so commonplace, eh?

Data Privacy Still Compromised Due to Encryption Legacy Perceptions, Lack of Awareness and Understanding

CertifiedMail, Inc., a leading global provider of secure messaging solutions and Osterman Research, Inc., a leading market research and consulting firm in the messaging and collaboration space, today announced the results of a recent study entitled “Joint Research Report: Encryption Solution Implementation Landscape.” The findings indicate that data privacy is still compromised due to encryption legacy perceptions, a lack of awareness regarding the availability of easy to use solutions, as well as a lack of understanding of the type of data that needs to be encrypted.
“The consequences of not encrypting sensitive content such as financial data, trade secrets, login credentials, information on potential mergers and acquisitions, means this data is open for any hacker to view and disseminate,” said Kelly Mackin, COO and President of CertifiedMail, Inc. “Many organizations can experience loss of revenue and reputation if their confidential communications are made public and many organizations can lose crucial data and not even know it before it’s too late. We are at a point in time where no one questions the validity or need for anti-virus or anti-spyware. We need to make the next leap in educating businesses that the ability to conduct confidential on-line business is readily available today.”
“The results of this survey clearly indicate what organizations should do to protect their confidential data and their organizations from financial and other harm,” said Michael Osterman, President, Osterman Research, Inc. “Companies need to deploy an easy-to-use encryption capability that will allow users to encrypt private content, even content that is only mildly sensitive. This will ensure that organizations are protected from the potential loss of sensitive information that could come back to harm them.”
CertifiedMail and Osterman Research conducted an online survey of 205 small, mid-sized and large organizations in North America and Europe. The mean number of employees and email users at the organizations surveyed was 13,257 and 11,119, respectively. Respondents came from a wide range of industries, including manufacturing (18%), financial services (14%), government (11%) and healthcare (8%).
Key Findings
Of the 205 enterprises surveyed:
— 47% do not have the ability to send encrypted email directly from their desktop.
— Only 45% can send encrypted email manually through their email client.
— Only 13% can send encrypted emails automatically through some sort of policy-based encryption capability.
— Osterman Research found that 27% of organizations had experienced an accidental or malicious data leak during the previous 12 months.
— Among those respondents that can send a manually encrypted email, 22% found doing so somewhat difficult or difficult, while another 44% consider sending encrypted email manually to be “not too difficult”. Much of the belief that encrypted email is generally difficult to use arises from the legacy of difficult-to-use, difficult-to-manage and expensive infrastructures that were not scalable and caused other problems. While today’s encrypted email systems are substantially easier to use than early-generation systems, the legacy continues to hold true for many decision makers.
— The market of frequent encrypted email users — those who would be the primary drivers for the adoption of encrypted email in most organizations — comprise 18% of total email users. Occasional users, comprise another 31% of users, while infrequent users comprise the remaining roughly one-half (51%) of users.
— Survey respondents indicated that if encrypting an email could be accomplished by simply clicking a button in the email client, “infrequent” users would likely use encryption frequently for all types of communications, even those that contained only moderately sensitive content. Nearly one-half of users want to have automatic encryption capabilities.