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Manage Email Overload in Three Easy Steps

Nov 24th, 2008
by admin.
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Discovering over a thousand emails in your inbox (unless you’re a self-obsessed celebrity who is expecting an overwhelming number of “I love you” or “You’re the Best!” emails from your fans) is quite unnerving. Luckily for you though, an email overload is still somewhat manageable. Here are three easy steps to help you manage email overload (that is, without downloading an automatic email reader/responder).

1. Enable spam filters

A bulk of the emails in your inbox is probably composed of spam emails: unsolicited emails that are sent to either market a retail product or to activate a computer threat. To separate spam emails from ordinary emails, all you need to do is to enable the spam filters installed in the webmail you are using.

2. Delete unimportant emails

Browse through the subject lines appearing in your inbox. Are they all important? If you notice some emails that don’t seem that important at all, then just go ahead and delete them. There’s no use in keeping everything in your inbox. For all you know, some of them are just unfiltered spam emails.

3. Create email folders

To lessen the number of unread emails and to make room for incoming emails in your inbox, organize your emails into different folders: emails from your family, from your friends, from your boss, from your colleagues, from your clients, from your bank manager, from your groups, or from your subscriptions. Sorting your emails into several folders, after all, makes it easier for you to read them.

Finding Email Addresses

Nov 18th, 2008
by admin.
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If you have a small business or online shop, then you might want to try email marketing. Email marketing is a powerful and cost-effective tool that allows you to promote your business to clients and potential customers. You should keep in mind, though, that when doing email marketing, it’s important for you to have a list of email addresses that you’re going to send messages to. So what will you do if you haven’t taken note of clients’ email addresses or lost some of them? Below are some tips to help you find the email addresses you’re looking for.

* Search through your email account. Perhaps you just forgot to save some email addresses. If you rarely erase emails and you’ve emailed your clients before, chances are the email addresses are just in your email account.

* Look for email addresses in your stash of business cards. Business cards usually contain email addresses of individuals. You might even find some email addresses that you weren’t looking for but would be happy to store in your client list.

* Find email addresses online. You can look for the email addresses of various individuals by looking for them on the Internet. You can do this by searching using dedicated search engines. It’s also advisable for you to search for their email addresses in social networking sites in case you know that they’re a member of some of these sites.

* Ask somebody for their email address. You can try getting the email addresses of people through a couple of common friends. This is the easiest way for you to get their email addresses.

Tips on Getting Your Emails Read by Clients

Nov 17th, 2008
by admin.
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Email marketing is a powerful and cost-effective way to increase consumer awareness about your business. Instead of spending much money on producing fliers and newsletters, you can just email your clients and potential customers to let them know about your products and services. By doing this, you can drive more traffic to your site. But how will you get potential customers to read your email messages in the first place? Below are tips on how you can make your email messages interesting.

* Make your subject line interesting. If the subject of your email messages doesn’t appeal to the reader, chances are your email messages are going to go straight to the trash bin. Your subject line can focus on the benefit that a reader will get or a promotion that will attract your customers to open the email and find out more about the offer.

* Don’t just make use of plain text in your email messages. Be creative and make use of different colors, fonts, and font sizes. You may even want to use graphics or include interactive flash games in your email messages.

* Don’t go overboard on designs. Although you should be creative, it’s also important to make sure that your email messages are still readable and are easy on the eyes.

Be sure to put a link to your website in your email messages. Forgetting to do so may mean losing potential customers. It’s also advisable for you to update and organize your client list regularly so that you won’t miss sending them email messages.

Email Etiquette Guidelines

Nov 13th, 2008
by admin.
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Whether you’re emailing clients or sending messages to your best friends, it’s important to take email etiquette into account. After all, you could end up losing valuable clients or even annoy your friends if you start sending email messages that don’t communicate your message the way it should.

* Double-check your email message before you send it. Email messages can easily get misunderstood, so its important for you to read and reread your message before pressing the “send” button. You should also make sure that you’re sending your email message to the right recipients.

* Use current antivirus software. Make sure that you’re not unknowingly spreading virus to everyone on your mailing list. Once you end up spreading viruses, many people are likely to remove you off their contacts list. This includes your current clients and potential ones.

* Write a clear and concise subject line. Don’t take the subject line for granted. Your subject line is supposed to contain the gist of your email message. If your subject line doesn’t catch the attention of readers, it’s likely that they’ll just delete your email message.

* Clean up emails before forwarding them. If you have something to share but it’s been sent by so many other people before you, you might find that there are lots of information on the page that aren’t useful. Erase the email addresses of past senders and just retain the email message you want others to read. In case you have any comments regarding the email message you’re sending, place them before or after the forwarded message. Be careful not to mix the forwarded email message and your comment together because this may confuse readers.

Using Email for Viral Marketing

Nov 12th, 2008
by admin.
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Viral marketing has become one of the most popular and powerful forms of marketing on the Internet these days. This kind of marketing takes its cue from the word-of-mouth advertising method. Viral marketing works by promoting a company, service, or product by encouraging people to pass the marketing message voluntarily. If you’re running a business, this can be a great way for you to gain publicity. You can use video clips, images, or interactive games as your viral message. What’s great about viral marketing is that this strategy can be done over email. Below are tips on how you can create a successful viral marketing campaign over email.

* Make sure that your message is creative, catchy, and factual. Don’t make false promises that are only going to turn people away. Make sure that your message is one that others will most likely pass along to their friends. You can use games or interesting pictures for your viral marketing campaign.
* Build a list of people that you will send your viral message to. If you can get your friends to send your message to other people on their contacts list, that will be even better. After all, people are more likely to open and read emails from people they know.
* If you want others to respond to your email and become part of your mailing list, ask them to email you back. Provide your website’s URL and your email address so that you can get feedback from potential customers.

Just by sending emails to a number of people, you can already establish a customer base and improve brand recognition.

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