Viral marketing has become one of the most popular and powerful forms of marketing on the Internet these days. This kind of marketing takes its cue from the word-of-mouth advertising method. Viral marketing works by promoting a company, service, or product by encouraging people to pass the marketing message voluntarily. If you’re running a business, this can be a great way for you to gain publicity. You can use video clips, images, or interactive games as your viral message. What’s great about viral marketing is that this strategy can be done over email. Below are tips on how you can create a successful viral marketing campaign over email.
* Make sure that your message is creative, catchy, and factual. Don’t make false promises that are only going to turn people away. Make sure that your message is one that others will most likely pass along to their friends. You can use games or interesting pictures for your viral marketing campaign.
* Build a list of people that you will send your viral message to. If you can get your friends to send your message to other people on their contacts list, that will be even better. After all, people are more likely to open and read emails from people they know.
* If you want others to respond to your email and become part of your mailing list, ask them to email you back. Provide your website’s URL and your email address so that you can get feedback from potential customers.
Just by sending emails to a number of people, you can already establish a customer base and improve brand recognition.