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Tips on Getting Your Emails Read by Clients

Nov 17th, 2008
by admin.
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Email marketing is a powerful and cost-effective way to increase consumer awareness about your business. Instead of spending much money on producing fliers and newsletters, you can just email your clients and potential customers to let them know about your products and services. By doing this, you can drive more traffic to your site. But how will you get potential customers to read your email messages in the first place? Below are tips on how you can make your email messages interesting.

* Make your subject line interesting. If the subject of your email messages doesn’t appeal to the reader, chances are your email messages are going to go straight to the trash bin. Your subject line can focus on the benefit that a reader will get or a promotion that will attract your customers to open the email and find out more about the offer.

* Don’t just make use of plain text in your email messages. Be creative and make use of different colors, fonts, and font sizes. You may even want to use graphics or include interactive flash games in your email messages.

* Don’t go overboard on designs. Although you should be creative, it’s also important to make sure that your email messages are still readable and are easy on the eyes.

Be sure to put a link to your website in your email messages. Forgetting to do so may mean losing potential customers. It’s also advisable for you to update and organize your client list regularly so that you won’t miss sending them email messages.

Have Lots of Unread Emails? Don’t Let Them Slow You Down

Nov 17th, 2008
by admin.
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Sending email messages have become relatively easy, which is why many individuals opt to use this method to communicate with others. Employees now have inboxes that are flooded with dozens, if not hundreds, of email messages they receive every day. What’s worse is that sorting through emails has now become a time-consuming task that takes a considerable amount of effort.

If you find yourself facing a huge number of emails in the morning, then you have to take steps to maximize your productivity instead of just spending much time sorting through the email messages you received. Below are several tips on how you can do this.

* Unsubscribe to alerts, newsletters, or lists that you don’t read anyway. These just take up space in your inbox, and deleting them everyday can also take some precious minutes off your day that you can use for other activities.

* Do some tasks before checking your email. If you find that you get too engrossed with sorting and reading through email messages, then it’s advisable for you to check your email after you’ve already done something productive. This way, your email won’t be a reason for you to postpone more important tasks.

* Stop yourself from sending emails that aren’t really important. Addicted to forwarding funny email messages? Keeping yourself from sending emails will cause the emails sent to you to lessen in number as well. If you really have to send an email, make sure that you state what you want to say concisely.

* Use other forms of communication. Sending email messages is a great way to communicate, but there are times when this may not be the most appropriate way. Making phone calls or talking to a person may be better, and this can even hone your interpersonal skills.