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November 12th, 2008:

Tips on How to Create Secure Email Passwords

Your email password gives you access to all the information found in your email. It’s important that you create a secure email password that others won’t be able to guess. After all, once someone has hacked into your account, they can use your email for online transactions and even get confidential information that they can use against you. Below are some tips on how you can create secure email passwords.

* Don’t use your real name or username as your password. These are too easy for hackers to guess. It’s also advisable that you don’t use other personal information such as your birthday or the names of family members as passwords.

* Pick a password that isn’t a word found in the dictionary. Don’t just use the word “elephant,” for example, especially if elephants are your favorite animals. Keep yourself from using names of planets, flowers, and some of your favorite things as well.

* Use a combination of letters, numbers, and symbols. If you’d like to have the password “iampretty,” for example, you can substitute numbers and symbols for some of the letters to make it more secure. You can opt for “1@mpr3tty” instead.

* In case your email host doesn’t allow the use of symbols in email passwords, you can compensate for that by choosing to use lengthier email passwords. If you’re allowed to use up to 15 characters for your email password, then it would be good for you to use up that many characters.

* Don’t put your passwords online. In case you have an online journal or another email account, refrain from posting your passwords there. Hackers might hack into your account and they would easily be able to access your other accounts.

Protect Yourself from Email Scams

These days, so many things can now be done online, and these include shopping and even transferring funds. Many tasks are made easier by technology and through the use of email, you can perform these tasks quickly and efficiently. Email is, however, also being used by scammers for their own purposes.

Becoming aware of email scams

You might receive an email telling you that you have won a contest or promotion, but that you’re required to transfer some of your own money to a certain bank account before you get the prize. Email scams such as this are supposed to be ignored. After all, if you won a prize, the person emailing you should not be asking you to transfer any funds. As commonsensical as this sounds, there are still some people who fall for such email scams. You should also be wary of emails asking you to provide them with your bank information. In case the email seems legit, you should still call your bank and ask them if they have sent you that particular message. After all, it might just be a greedy person looking to hack into your account or steal your identity.

Avoiding email scams

You can avoid email scams by not opening or reading email messages that come from senders you’re not familiar with. In case you open a message and it just contains an attachment, refrain from opening it because it might contain spyware. Some people also send attachments that are actually programs that you can install. If you’ve been provided with this and don’t know what it’s for, don’t install it because it might be a program that provides confidential information from your email to the person who sent it to you.

Advantages and Disadvantages of Free Email Accounts

Nowadays, it has become a necessity to have an email account. An email account lets you do various tasks such as getting in touch with an old friend or applying for a job by sending your resume as the email’s attachment. If you need an email account, you might want to consider getting a free email account.

Advantages of having a free email account

The main advantage of having a free email account is that you won’t have to pay for the service you’re getting. You can use your free email account to send messages to your friends or to sign up for various other sites on the Internet. Most social networking sites, for example, will ask you to provide an email address where they can send a verification notice of your membership. You can use your free email account for this purpose. Many people use free email accounts and have been satisfied with the service they’re getting.

Disadvantages of getting a free email account

Like other products and services, though, a free email account has its own disadvantages. For one, the features are limited. It’s hard to attach pictures without having to send them as attachments. You may also have a hard time customizing your email to your liking because modification options are limited. Aside from that, these free emails are not completely secure.

If you’re just going to use your email for emailing friends and signing up for social networking sites, then a free email account will work just fine. If, however, you’re going to use your email for emailing business associates and sending confidential files, you might want to stick to something that will provide you with more features and security.

Using Email for Viral Marketing

Viral marketing has become one of the most popular and powerful forms of marketing on the Internet these days. This kind of marketing takes its cue from the word-of-mouth advertising method. Viral marketing works by promoting a company, service, or product by encouraging people to pass the marketing message voluntarily. If you’re running a business, this can be a great way for you to gain publicity. You can use video clips, images, or interactive games as your viral message. What’s great about viral marketing is that this strategy can be done over email. Below are tips on how you can create a successful viral marketing campaign over email.

* Make sure that your message is creative, catchy, and factual. Don’t make false promises that are only going to turn people away. Make sure that your message is one that others will most likely pass along to their friends. You can use games or interesting pictures for your viral marketing campaign.
* Build a list of people that you will send your viral message to. If you can get your friends to send your message to other people on their contacts list, that will be even better. After all, people are more likely to open and read emails from people they know.
* If you want others to respond to your email and become part of your mailing list, ask them to email you back. Provide your website’s URL and your email address so that you can get feedback from potential customers.

Just by sending emails to a number of people, you can already establish a customer base and improve brand recognition.