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November 11th, 2008:

Marketing through Emailing Clients

There are various ways you can stay connected with your clients. One great way for getting in touch with your clients is through email marketing. Email marketing offers many benefits to business owners. Below are just some of the advantages of doing email marketing.

* Email marketing helps you cut down on costs. If you used to send out newsletters, then you’d know how much paper and printing cost. Postage also costs much, and you’ll be able to save a lot of money by sending emails instead.

* Email marketing helps keep you organized. One of the advantages of doing email marketing is that it’s so easy to stay organized. You can keep track of whom you’ve already sent messages to, and you can easily track and read previous emails. You can even group clients together according to importance. All information can be accessed easily and quickly.

* Email marketing helps you save time. Emailing people is a lot less time-consuming than other marketing schemes. You won’t even have to leave the comforts of your home or office just to do email marketing.

* Email marketing helps you get in touch with clients more often. Because sending emails costs so much less than sending out newsletters or creating ads, it would be easier for you to update your clients more often.

* Email marketing can help you get more clients. When doing email marketing, you have to make sure that you constantly update your client list. It would also be good for you to always include your website’s URL when sending out emails. This can attract more people to visit your website and purchase products from your company.

Hacking: One Email Security Issue You Should Know About

If you think your email is completely private and secure, then you’ve still got a lot to learn regarding email security. There are many email security issues that you need to know about and it’s important for you to take the necessary measures to make sure that your email security isn’t compromised. Below is just one email security issue that can be easily avoided.

Hacking

It happens to people who don’t expect their email to be hacked. Celebrities and government officials have been victim to this email security issue, and you shouldn’t be complacent and think that it won’t happen to you. The notion that hackers are geeks who have much technical knowledge is a myth. In fact, your email can get hacked by someone else just by clicking the “Forgot your ID or password?” link found at the email homepage. The person will then be prompted to answer the security question that you chose when you created your email.

Now if your hacker is someone who knows the answer to the security question you picked, then you can kiss email security goodbye. The hacker will be given a new password which can be used on your account. To prevent this from happening, you can change your security question and put in an answer that only you would know. If the security question you choose asks for the name of your pet, you can just type in “yiyipup” or some other random combination of letters or words instead of your pet’s real name. Of course, it’s also important that you keep your answer in mind. You really might forget your password someday and have to answer your own security question.

Want to Send Anonymous Emails? Use an Anonymous Email Service

There may be times when sending an anonymous email is more appropriate than sending one from your own personal email. There are many reasons for hiding your identity from the person you want to send an email to. Perhaps you’re just shy about revealing yourself, or it might be that you want to share some sensitive information that you don’t want the recipient to know that it came from you. In case you’d rather not reveal your identity when sending emails, then you should definitely consider using an anonymous email service.

Reasons for using an anonymous email service

* Sending emails through an anonymous email service can help you protect your identity when reporting fraud to an institution. In cases such as this, sending the information via your personal mail can have you labeled as a whistleblower and can even lead to serious repercussions. Choosing to send the information via an anonymous email service can help you avoid the adverse consequences that can result from divulging such sensitive information.
* You can use an anonymous email service to keep your personal email address private when sending feedback to a website or blogger. When you use an anonymous email service to send emails, you can be sure that other users won’t get your personal email address and send you various marketing promotions, offers, or spam.

To make sure that the message you’re sending is really protected, you can encrypt it first before sending it via an anonymous email service. Encrypting the message gives you the assurance that anyone who runs the anonymous email service is not reading your email and isn’t privy to any information that you put in your message.

Protecting Emails with Email Encryption

Despite the notion that emails are supposed to be private, there are instances when emails are read by other parties before it reaches the recipient. In fact, emails can even be saved on a backup system and can be read long after they have already been sent. To prevent confidential messages from being read by a third party, individuals can opt to use email encryption. Email encryption often makes use of public key encryption, which is a type of cipher that uses a pair of keys to encrypt and decrypt data.

Email encryption using public key encryption

The “key” used for email encryption is a small bit of text code that activates the associated algorithm to decode or encode messages. In public key encryption, two keys are produced by an encryption program and are linked to an email address or a name. The public key can be shared to friends and other people so that they can use it to encrypt messages that are meant for the owner of the key. Once the owner receives the encrypted text, he or she can then use the private key to decrypt it.

Why use public key encryption for email encryption

Email encryption done using public key encryption assures the users that their emails are secure. Although many individuals are likely to consider email encryption as an excessive way to maintain privacy, this is great for those who want to keep certain email correspondence private. Email encryption gives one the assurance that any stored emails on mail servers, as well as messages in transit, will all be unreadable to a third party.