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November 17th, 2008:

Why an Email Security Policy Is a Must for Business Owners

Nov 17th, 2008
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If you’re an employer or a business owner, then you’re most likely concerned about the productivity of your employees as well as the state of equipment in the office. It’s advisable for you to implement an email security policy so that you can prevent computers from being infiltrated with viruses and spyware that can cause them to crash or even compromise the privacy of the data you input in them. It would also be good for you to educate your employees regarding the use of their corporate email accounts.

Why do businesses need an email security policy?

An email security policy is meant to encourage the proper use of corporate email. Because email is a communication medium where correspondence can be recorded for a long time, a simple personal email coming from a corporate account can lead to disclosure of confidential information and even cause embarrassment and even serious repercussions for the company. An email security policy is needed so that everyone in the company will know the boundaries of email usage and why these boundaries have been set.

What should be included in the email security policy?

An email security policy should define prohibited use, set boundaries regarding personal use, and indicate what kind of emails should be kept and for how long. It should also state when email should be encrypted. Aside from that, employers should let their employees know if their emails are being reviewed and archived, as well as what consequences they would face if they violate the email security policy.

Tips on Getting Your Emails Read by Clients

Nov 17th, 2008
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Email marketing is a powerful and cost-effective way to increase consumer awareness about your business. Instead of spending much money on producing fliers and newsletters, you can just email your clients and potential customers to let them know about your products and services. By doing this, you can drive more traffic to your site. But how will you get potential customers to read your email messages in the first place? Below are tips on how you can make your email messages interesting.

* Make your subject line interesting. If the subject of your email messages doesn’t appeal to the reader, chances are your email messages are going to go straight to the trash bin. Your subject line can focus on the benefit that a reader will get or a promotion that will attract your customers to open the email and find out more about the offer.

* Don’t just make use of plain text in your email messages. Be creative and make use of different colors, fonts, and font sizes. You may even want to use graphics or include interactive flash games in your email messages.

* Don’t go overboard on designs. Although you should be creative, it’s also important to make sure that your email messages are still readable and are easy on the eyes.

Be sure to put a link to your website in your email messages. Forgetting to do so may mean losing potential customers. It’s also advisable for you to update and organize your client list regularly so that you won’t miss sending them email messages.

Advantages of Using Email Marketing

Nov 17th, 2008
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One of the ways by which you can increase public awareness for your business is to make use of email marketing. This is a great way for you to market your business on the Internet. Sending emails is free so you don’t have to worry about the cost of sending updates to everyone on your list of clients. If you’re still apprehensive about email marketing, then it would be good for you to know some of its advantages.

* Email marketing can increase traffic to your website. By sending email messages to various clients and potential customers, you can drive more traffic to your website. You just have to make sure that you send out email messages that are interesting enough to motivate individuals to visit your website.

* You can do selective marketing through email marketing. When sending out email messages, you can just choose to send them to people who fit your target market. A good way to do this is to send out messages to persons who are already your clients and then start sending out emails to potential clients to see if they’d be interested in your products or services.

* Email marketing is cost-effective. Because sending out email messages is free, email marketing is a great way for you to reach your clients. Instead of sending newsletters and fliers, you can just opt to email them instead.

When doing email marketing, it’s advisable for you to send emails one by one so that your clients will feel that the email is meant for them. This also prevents your clients from seeing the email addresses of other people you send email messages to.

Virginia Supreme Court Proclaims Anti-spam Law as Unconstitutional

Nov 17th, 2008
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Don’t you just hate receiving spam emails? They crowd your inbox, bombard you with offers of products you don’t want, and even cause annoyance. Sorting through spam emails can take up much of your time that you can use for other more productive activities. If you don’t like receiving spam emails, then you’re among the many people who share the same sentiment. Unfortunately, the Virginia Supreme Court has declared that the state’s anti-spam law is unconstitutional, which means that spammers will have less reasons to stop spamming.

In 2004, Jeremy Jaynes became the first person in the United States to be convicted for the offense of sending many spam emails. Authorities stated that Jaynes was able to send up to 10 million spam emails in a day from his home, which is in Raleigh, North Carolina. Back then, Jaynes was sentenced to stay in prison for nine years. Although Jaynes lived in North Carolina, he was charged in Virginia because the spam emails he sent went through an AOL server in that area.

In 2008, though, the Virginia Supreme Court reversed the conviction of Jaynes and declared that the state’s anti-spam law as constitutional. This was brought about by Jaynes’ claim that the anti-spam law goes against the free speech protections provided by the First Amendment.

Now that the Virginia Supreme Court has struck down its anti-spam law, chances are spammers will continue to send more spam emails. It’s advisable for you to guard your email against spam by using spam filters and by ignoring and deleting spam that gets to your inbox.

Times of Economic Hardship Bring about More Email Scams

Nov 17th, 2008
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The global financial crisis may be causing most people to evaluate their finances and try as much as they can to hold on to their jobs. For Internet fraudsters, however, this is the perfect time to send scam emails and make a lot of money. A Microsoft executive stated that scammers are taking advantage of consumers who are experiencing financial difficulties by offering them new loans, mortgages, or money from failed banks. Because many people are desperate and vulnerable right now, scammers are making much money from these fraudulent schemes.

You might find yourself a target of these fraudsters. Don’t fall for any emails that ask you to pay a fee related to the collapse of a financial institution or bank. Scam emails will tell you that the fee is associated with refinancing and that because of the bailout you will receive a new and better deal on your mortgage just as long as you pay the fee. This is just one of the measures that spammers use to get money from unsuspecting individuals.

You should also be wary of scam emails that request you to pay a release fee for money that is going to be moved out of a developing country. These emails promise you a big share of the fortune if you send money to a certain account. It’s also possible for you to receive scam emails telling you that you have won the lottery in a foreign country and will receive your prize after paying an administration fee that you have to deposit at a bank account. What you need to do is ignore these emails and delete them immediately. It would also be good for you to spread the word about these scam emails so that more people will be aware of these schemes.

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